The Print Edit – Page 19 – ShopforW

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Bridging Tradition and Modernity in Indian Ethnic Wear

India wears her beauty in the colorful textiles, breathtaking ornaments and inspiring stories that come alive in her streets. There is magic in the hands that work the loom, in the eyes that pore over a needle, in the brushstrokes that paint life. And yet few things can sum it all up, can capture the essence in a box. At W, we have begun a fascinating journey, a humble attempt to bring India a little closer to the world. Dedicated to creating a unique interpretation of age-old crafts, we partner with artisanal communities, textile designers, independent artists (and the occasional maverick) to showcase a new, contemporary design language that comes from India and belongs everywhere on the globe.

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